What to Expect at the IAA Mobility 2025 — How Mercedes-Benz, Audi & Land Rover Are Showing the Future

Introduction

The IAA Mobility show in Munich is one of the world’s major auto-mobility events, and the 2025 edition is shaping up as a breakthrough for luxury car makers. Intellinet Systems With sustainability, electrification and brand-experience becoming front and centre, luxury automakers will use IAA 2025 to signal their next moves — and among them, Mercedes-Benz, Audi and Land Rover stand out.

What the event means for the three brands

• Mercedes-Benz: The brand’s reveal of the all-new electric GLC with EQ Technology at IAA 2025 marks a key milestone in its electrification roadmap. The Economic Times Expect Mercedes to showcase more EVs, future tech demos and possibly design previews of next-gen models.
• Audi: While we don’t have a specific show release for Audi at IAA referenced here, the brand’s active participation in global events (such as “Insight@Audi 2025”) signals that they’re using these platforms to display advanced production methods, EVs and future tech. Automotive Circle
• Land Rover: As a luxury off-road and SUV brand, Land Rover can leverage IAA’s global audience to highlight its upcoming electrified platforms or next-gen SUVs. The global show stage is ideal for reinforcing its premium credentials and the shift toward EVs and luxury mobility.

What to watch for

• New EV launches / global debuts: As seen with Mercedes’ GLC EV reveal at IAA.
• Technology showcases: Charging tech, software/connected car features, sustainable materials — likely parts of all three brands’ presentations.
• Brand experience & future-mobility themes: Rather than just cars, look for immersive displays, mobility services, subscription models, and how each brand positions itself for a post-ICE world.
• Regional market announcements: Since luxury brands often tailor reveals to global markets (including India), some India-specific versions or unveilings may be teased.

Why this matters for your website audience

For luxury car aspirants in India (and globally), IAA 2025 offers a glimpse of what’s coming in the next 12-24 months: which models to consider, which brands are leap-frogging in tech, and how global trends may filter into local showrooms. By focusing on Mercedes-Benz, Audi and Land Rover you align with premium buyers and early-adopters.

Conclusion

If you’re following premium cars and want to stay ahead of the curve, mark IAA Mobility 2025 as a must-watch event. Expect Mercedes-Benz to broaden its EV range, Audi to continue its tech-heavy approach, and Land Rover to reinforce its premium SUV credentials while embracing the electrified future. Your site can use this timing as a content hook — e.g., “What we saw at IAA 2025”, “What this means for India”, etc.